Running a business on social media is more effective and efficient. Nowadays, many people use social media platforms to promote their business. When running a business, there are a number of social media business mistakes that occur frequently.
As a digital marketer, it would be best to avoid these things to optimize your business. So what are some examples of mistakes that often occur when building a business on social media.
10 business mistakes on social media
The following are some of the mistakes companies make through social media. Pay close attention and try your best to avoid some of the points below.
Building a business because of membership
While currently doing business through social media platforms is very widespread and becoming a trend, this cannot be used as an excuse for you to run a business because you participate.
In fact, there are still many people who do business online on social media because they follow trends. As many accounts have managed to make a profit, we feel that this path can also be done easily. Although, of course, there are many ups and downs to building a business through social media.
If you run a business because you’re involved, you’re sure to feel rushed to get involved in promoting products on social media without thinking. However, doing digital marketing requires a mature strategy and does not happen by chance.
Wrong content strategy
Remember that the content you create will drive engagement with your audience. The interactions that are built can create a good network between your company and the public. This can increase potential leads that affect sales conversions.
So, avoid creating the wrong content strategy. Basically, the wrong content strategy can make your audience not want to know more about the products you offer. If that happens, it will cause your business ROI to decrease.
Forgetting the Human Element
Social media business mistakes that occur frequently are not able to treat followers well. Even if the followers are also human like us in general.
Even in the world of social media, they still treat followers like they do in the real world when it comes to relationships. All types of content posted must also represent the image of the product being offered.
So make sure you behave humanely when using social media in business. Use polite phrases and images that are acceptable to the general public. Never leave a negative impression that violates ethics.
Ignoring company assets
The assets in this case are not models owned by the company, like stocks or cash. In this case, the elements in question are blogs, email lists, websites, and various social media infographics.
The company’s various assets are very influential in helping the business to function. The reason is that many successful businesses are run because they pay attention to the company’s assets.
ignoring the visitor
When running a business on social media, if you provide a quick response to visitors, they will give a positive assessment of the services of the brand you run. When visitors provide comments or feedback, keep responding by replying.
Be friendly when responding to comments, both positive and negative. When running a business through social media, visitors are potential customers that should be prioritized. So never ignore visitors as they can affect the credibility of the business brand built through social media.
No long term commitment
Typically, people will be excited to run a business on social media in the early days. When they don’t get a good response or don’t get results, many choose to give up.
Unfortunately, the spirit of doing business only appears at the beginning of time, and after a few months the social media homepage is again forgotten and inactive.
Executing digital marketing through social media platforms certainly needs to pay attention to updates on the social media accounts used. A common social media business mistake is leaving the page cover like this. In fact, many don’t change their profile pictures regularly.
If this happens, your business account followers will get bored and will eventually prefer to leave your social media page.
So make regular updates like changing your page cover or changing your profile picture. This also indicates that your business account is still active. However, that doesn’t mean you need to update every day, so do it periodically, for example once every 2 weeks.
Excessive use of social media platforms
In fact, there’s nothing wrong if you want to do digital marketing on multiple platforms at the same time. But this can only be done by big business brands that are already popular.
For budding entrepreneurs, of course, it is more advisable to practice often and focus on certain social media platforms. Thus, it will be easier to become an expert in digital marketing.
For those who are building a business through social media from scratch, try not to focus on every social media platform. Especially for companies that have a small marketing team. This can cause the marketing team to become overwhelmed in managing the business.
To be able to achieve your digital marketing goals, you should only use one or two platforms and optimize on both platforms. Only then, if the business starts to grow, will it be able to start selling on other platforms. However, business mistakes on social media are still made by beginners.
Imitating voices from other brands
A digital marketing mistake for beginners that occurs quite often is using a copy of the voice of another business. Voice in this case is not sound effects or audio logos, but rather a style of communication and writing on social media.
Try to use a communication style with the characteristics of your own brand. While this mistake is a simple mistake, it is not good for social media marketers to imitate the brand voice of other companies.
A digital marketer needs to come up with content that is not easily anticipated by the audience in order to increase brand popularity. Of course, audiences also want a variety of content and voice in their posts. If your brand can create a unique voice, engagements will increase and outperform other brands.
Underestimating video content
Turns out, there are still a lot of budding digital marketers who think that video content is not effective for business branding. Even though today’s social media users are more interested in creator content than photography results. So never underestimate the power of video.
In fact, we see today that there are many social media platforms that use basic video content such as Instagram, TikTok and YouTube. This indicates that today’s social media users are more interested in video content.
Using video content as a post is one of the causes of increase in followers and business account engagement. Social media usage considers video content to be more engaging content presentation than other types of content.
These are some social media business mistakes to avoid. When starting a business, pay attention to many things and make a good strategy. This way, it will be easier for you to grow your business.