‘Oh my God, buy it!’ China’s live shopping stars are at risk of being censored »Storiereviews ‣ Story Review

‘Oh My God, Buy It!’  China’s Live Shopping Stars Are At Risk Of Being Censored »Storiereviews ‣ Story Review

‘Oh my God, buy it!’ China live stream buying stars is in danger of being censored, #God #buy #Chinas #livestream #buy #stars #danger #censored Welcome to 5 0 MINDS BLOGThese are the latest breaking data and trending streaming that we buy for you right now: :

Hua Shao stands knee-deep in the ocean’s perimeter, behind a table littered with large crabs. The well-known Chinese-language TV presenter is sweaty, sunburned and laughing with a co-host as a red and blue fishing boat rocks behind them.

“The ocean ear model is so good it might want to have been collected from a sea house where the water could also be very clear,” he tells more than 100,000 people who find themselves watching online.

We are on the eve of “618”, surely one of the biggest retail festivals in China, increasingly driven by the strange world of live shopping channels.

Between major monetary concerns in China and tough zero-Covid insurance coverage insurance policies, 618 will give a strong indication of just how our desire to buy has been affected. Rebates and discounts are ubiquitous, promoted by legions of exacting celebrities and retail wannabes. Hua is a gigantic weapon.

Hua Shao Sells Crabs, Sea Ears And Soap While At Sea On The Eve Of One Of China'S Biggest Shopping Festivals, 618.Hua Shao sells crabs, sea ears and cleaning soap while standing at sea on the eve of one of China’s biggest shopping festivals, 618. {{Photograph}}: Hua Shao

The live streams, which unfold across China’s network and social media, occupy a space between Instagram influencers and late-night TV shopping channels of the 80s and 90s.


On platforms dating back to Taobao and Douyin – China’s TikTok – billions of {{dollars}} are spent on the interactive live stream purchase anchor pages. Many of these charismatic, fast-talking hosts have now become top-tier celebrities. Some channels are masterfully produced, surrounded by merchandise and genres, guests, frantic bells, whistles and countdowns making an urgent approach among viewers to squander the money.

Mostly, essentially, the most valuable hosts have tens of tens of hundreds of thousands of loyal viewers and they promote a bunch of tens of hundreds of thousands of edits. Li Jiaqi is arguably China’s best-known, recognized among his tens of tens of hundreds of thousands of followers for his enthusiastic catchphrase, “Oh my God, buy it!” He earned the nickname King of Lipstick after breaking the Guinness World File for “basically essentially the most lipstick functions in 30 seconds”. In 2020, Li stated that he would possibly do 389 broadcasts in 300 and 65 days, often working from noon to 4am.

Live streaming accounts for 10% of Chinese-language e-commerce earnings, according to management consulting firm McKinsey. It now sustains retail campaigns dating back to Singles Day and Double 11 – annual shopping festivals that eclipse US Black Friday and Cyber ​​Monday product sales. In 2020, the trade had an estimated goods value of $171 billion (£140 billion). This year, McKinsey predicts it will possibly exceed $420 billion.

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More than a third of the products are related to fashion, adopted by luxury goods, fresh food and technology. There’s usually one eyebrow-raising exception — in 2020, surely, one of the nation’s top sellers sold a $5.6 million industrial rocket launch service.

Analysts estimate that nearly half a billion of us shopped on a live stream in 2021, a 20% improvement over the previous year, perhaps driven by the pandemic that keeps so many people at home.

Shopper Ms Du, in Zhengzhou, Henan, says the Douyin streams have been good for her and her daughter.

“For plus-size women’s clothing, fashion is definitely big, and it’s more realistic than completely different platforms,” she says.

The perception of all hosts is important. Sometimes they use their influence to negotiate low-cost resources for their viewers. Some big names in live shopping are seen as having credible opinions on the products they promote, whatever the cash contracts between them and the types dating back to L’Oréal, Adidas, McDonald’s and KFC.

However, the explosive advance of the trade caught the attention of regulators. In December of last year, surely one of the biggest stars in the commerce, Huang Wei, who goes by the title of Viya, was fined more than $210 million for tax evasion. After the optimist was released, Huang apologized on her social media account, telling followers that she felt “deeply responsible” and accepted the punishment.

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Some followers said that dialogue about Huang’s case was blocked on social media. Some spoke in defense of her and the product traits she endorsed.

“I was also very, very, very offended by Viya for tax evasion, however… his alternative is more in line with my model, mostly home equipment and furniture and everyday necessities,” said one Weibo user.

The latest scandal is a little more difficult. On June 3 – the eve of Tiananmen Square. massacre – Li appeared to present the digital digicam with an ice cream cake that resembled a tank. It was unclear whether Li was well aware of the cake’s doable meaning. However, her feed abruptly declined and social media mentions of her title were censored.

Li hasn’t been online since then. What that means for the producers he has promoted to his tens of hundreds of thousands of followers is unclear. Some companies, however, are choosing to advertise by using AI-generated hosts instead.

Additional reporting by Xiaoqian Zhu


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