How do you create a logo for text

How Do You Create A Logo For Text

Coca-Cola, Kleenex, Google If you think about these companies, entries written in unusual fonts immediately pop into your mind. The impact of text logos is evident in a way that reflects the company’s identity through form, typography and color. Through their support, the brand image is reinforced and is essential for any company. In this post, we will discuss how to create a successful design for a text based logo.

What is a logo?

Business owners who run successful businesses are constantly looking at logos as it is the corporate logo elements that help increase brand visibility. With the help of a properly designed logo, customers immediately know which company he is dealing with. A brand can be described through its name, business written in the font used in the initial version, or the sign or symbol that is connected.

A logo is an emblem, name or brand designed to ensure that people can recognize an organization, distinguishing it from competitors. A professional logo attracts interest and creates a great first impression. Also, the logo increases confidence in the products it is used. The logo is an essential aspect of the unique design of the business. It could be:

  • Illustrations showing the characteristics of office work
  • Graphic. Graphic elements abstractly show the uniqueness of the business;
  • Text. These logos convey the brand personality through lettering.

The emblem must be attractive and easy to understand. Without it, it is impossible to build a brand. Professionally designed logos include recognized Nike, Coca Cola, McDonalds and Lacoste.

If the logo is not constructed properly, your image as a company is likely to suffer as it will not only attract potential customers, but it will also be able to make them disappear altogether.

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How do you create an image logo

Let’s look at the project

The principle behind designing a successful design is the need to highlight even the smallest details. Here’s a step-by-step guide on how to assess brand character and select the right elements for your logo.

Brand name character

A logo is the visual expression of the brand’s personality. For this, specific colors are used, as well as fonts, graphics and colors. To select the right components, you must analyze the situation thoroughly and identify the position of the business.

Business related nature

Find words that can be used to describe your business. For example: creative friendly, eco-friendly, etc. other words. You must find the answer as to what the core of your work is and then find the visual representation of that.

The intended audience

You need to know your potential customers. Examine their characteristics and what interests them most, and what their ideals are. Choose a logo that allows you to communicate your message to your target audience in their native language.

Competitors’ strategies

Find out what your competitors often use to represent their brands. Find a way to make your brand distinct from other zodiac signs.

How to select the best font

After the initial analysis is complete, you can move on to choosing the design language. Typography is the foundation of a text logo. It takes most of the load in terms of semantics. The chosen font determines the readability of the message and also how the brand is perceived. To choose the best font, follow a few easy steps.

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The choice of fonts

There are four types of fonts:

  • With serifs. Brands must use them to emphasize status, tradition, professionalism or status;
  • sans serifs. Many companies use this font. Inscriptions written in sans serif fonts are easy to read, even on your phone screen. If you scale the logo to a larger size, it will be noticeable even at lower resolutions.
  • Handwritten. These are uniquely styled fonts that can be used by companies that sell products or services related to healthcare, home improvement, and other areas. Fonts have a strong association with generosity and transparency;
  • creative. They are great for companies that want to show their uniqueness and stand out in the market. However, it’s important to keep in mind that a font should be easily seen even at a smaller size.


Most fonts available are in a variety of variations: regular bold, straight, and italic. It is essential to choose the one that best reflects the essence for which the company is known. Consider how you will compose the word: uppercase letters, lowercase letters, or a mixture of them.


Be aware of how text in the chosen font appears at a small resolution. The logo must be visible even on small media, such as a business card or e-mail signature sign.

How do you choose the right color? color

Color selection is another method to present the company’s story and capture the public’s attention. Keep in mind that each color influences the business impression in a specific way. For example, red symbolizes energy and strength, while blue conveys tranquility and confidence. The combination of white and black is a combination of style and luxury. The color should be chosen according to the impression you want to convey.

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By combining a variety of colors by combining multiple colors, you can create a striking and unique design. An excellent illustration might be Google and Ebay using each letter as a distinct color. The background can be different, such as black, white, or color.

individual touches

Using custom graphics or playing with shapes, you can create your logo that will leave a lasting impression. There are several ways to do this:

  • Replace the letter with the symbol. Choose a symbol that represents your business: Pixar replaced the “I” with a light bulb and made her the main “heroine” of the studio’s cartoon. Coverfox changed the “O” to a fox’s tail.
  • Play with the spelling. A unique feature that is distinct from the crowd catches the eye of others. It can be a large letter, like Braun’s “A” in Braun, an inverse, like the “X” on Exxon Mobil, or other graphics, like the arrows used in Subway.
  • Get in shape. You can put the whole word the way Nintendo, Samsung, and IKEA did it, or call attention to a few letters, like LinkedIn and Hyperloop TT.
  • Break into lines. This is a good option for companies that have a short name. Words must be visible: Uniqlo divides the text into two sections that form an equilateral triangle. And Miniso not only broke the word but also added a smiley face at the end.

A well-designed logo will allow your business to be noticed and known. The advice in this article can help you complete this job. Have a good time!

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